The Embassy of Sri Lanka in Turkey initiated a programme to promote Ceylon Cinnamon in Turkey after obtaining Geographical Indication (GI) status for Ceylon Cinnamon from the EU.
The Embassy, in collaboration with the Sri Lanka Export Development Board, organised a networking and briefing session on Sri Lankan spices, including Ceylon Cinnamon, to major Turkish supply chain distributors and retailers engaged in the spice sector in Turkey, representatives of Turkish Spice Packaged Spice Producers Association (ABUDER), trade chambers, and Turkish media on 16 June at the Chancery Premises.
During his brief remarks to the gathering, Ambassador M. Rizvi Hassen spoke of the quality and distinctiveness of Ceylon Cinnamon. He highlighted the importance of obtaining GI for Ceylon Cinnamon, stating that Sri Lankan cinnamon exporters could supply quality Ceylon Cinnamon to the Turkish market. Responding to inquiries from the representatives of trade chambers and Turkish importers on connecting Sri Lankan producers with the Turkish importers, Ambassador Hassen indicated that the Embassy will organise B2B sessions to link Sri Lankan exporters with Turkish importers. Many participants showed interest in obtaining more information about Ceylon Cinnamon suppliers.
A presentation by the Sri Lanka Export Development Board and an attractive short video on the processing of the Ceylon Cinnamon was shown to the gathering.
ABUDER Secretary General Aysegul Keskin Aydin, representatives of the Ankara Chamber of Industry, leading spice importers, retailers, and a large number of media personalities attended the event.
The Embassy said that it will continue to organise similar events in major cities in Turkey and also hold briefings on Sri Lankan coconut-based products in the near future.