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Wednesday, March 29, 2023

SLT-Mobitel partners with Softlogic IT  – The Morning

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SLT-Mobitel announced as part of the digital partnership initiative, the strategic collaboration with Softlogic IT, in introducing data exchange and analytics services. This essentially enables businesses to adopt a data driven approach in solving problems and gaining deeper insights in data using the tools and processes of the  IZAC “Data Exchange and Analytics Platform” and Microstrategy (Nasdaq: MISTR). IZAC is the global data exchange platform by Whiteklay and MicroStrategy (Nasdaq: MISTR) is the largest independent publicly-traded analytics and business intelligence company. 

It is witnessed by a lot of companies that a robust data management landscape can help an organisation boost its bottom line in prioritising its sales and operational efforts. Efficient use of decision science has also led to more clarity in organisation messaging and strategy. The joint solution will provide to enterprises, a subscription-based intelligent data management as a service, hosted on the SLT-Mobitel Akaza cloud platform. This solution will enable enterprises to visualise data patterns, and apply predictive analytics to enable enterprises take timely decisions thereby making their business operations more efficient. 

Commenting on this partnership, Softlogic Information Technologies (Pvt.) Ltd. Chief Executive Officer (CEO) Roshan Rassool said that Sri Lankan business conditions have evolved rapidly, and today, companies face a new set of challenges that threaten their leadership positions. As such, the ability to deploy “data” as a competitive business asset is what will distinguish successful market leaders. The launch of AI as a service through SLT will be the first in Sri Lanka. 

Together with Softlogic Information Technologies (Pvt.) Ltd., Micro strategy – the leader in the gartner quadrant for AI and Whiteklay, a leading AI integration company, will add a new direction to local companies to collaborate with these companies and innovate in the AI landscape. The services will include the integration of data from multiple sources, centralised data management, big data analytics, backed by a data scientist and an industry specialist who will be at the disposal of the client thus enabling companies to make AI affordable for their usage. The local businesses who use AI will be at a distinct advantage through the use of data analytics to make data driven decisions that can improve business-related outcomes. The benefits include effective marketing, new revenue opportunities, customer personalisation and an improved operational efficiency. Combined with an effective strategy, these benefits can provide competitive advantages over its rivals. 

More information on Softlogic Information Technologies can be found on www.softlogicit.lk.

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