Sri Lanka@100 hosts webinar featuring Tiffani Bova  – The Morning

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Sri Lanka@100 hosted a webinar featuring Tiffani Bova, author of the Wall Street Journal bestselling book Growth IQ, to inspire mid-market companies with insight into sustained business growth. Hosted in partnership with USAID, NDB Bank, Entrepreneur’s Organisation, and the Exporters’ Association of Sri Lanka, nearly 300 attendees participated in the webinar, including small business owners and corporate leaders. 

Guest speaker Tiffani Bova shared key insights on how companies can stay relevant and create an engine to drive sustained growth. She also spoke about regaining ground after a period of muted sales due to the Covid-19 pandemic. 

“The webinar was a great opportunity for local companies and SMEs to get insights from a global thought leader in the calibre of Tiffani Bova. Her track record and experience are testament to her thought leadership, and I’m certain that the participants gained immense insights from the session. At Sri Lanka@100, we are committed to fostering a growth mindset and enabling them to develop effective growth strategies,” stated Sri Lanka@100 Co-Founder Kumudu Gunasekara. 

“USAID’s Sri Lanka@100 project is fostering the next generation of successful businesses in Sri Lanka,” said USAID Mission Director Reed Aeschliman. “Through this webinar series, SL@100 partners learn from top tier business leaders from around the world to help drive businesses forward.” 

Tiffany Bova is an industry thought leader with significant experience in advising start-ups and Fortune 500 companies on sales and channel strategies. Currently a Global Customer Growth and Innovation evangelist at Salesforce, Bova previously served as a Vice President at Gartner covering sales transformation and channel innovation. 

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