A FAM (familiarisation) tour is to be telecasted from 3 to 9 March on a Polish TV channel which was established in Sri Lanka recently.
The Sri Lanka Tourism Promotion Bureau (SLTPB) in collaboration with the Embassy of Sri Lanka in Poland has organised this FAM tour. The purpose of this tour is to highlight the beauty of the country by creating awareness among the TVN crew with the purpose of attracting more tourists from Poland with Sri Lanka’s unique hospitality, and offering them the opportunity to promote the destination among potential travellers as a safe and secure travel destination to achieve their travel purposes.
The TV channel and the extent of its strong outreach to the Polish public (38 million viewers) inspire spring/summer 2022 travel to Sri Lanka, where they highlight Sri Lanka as the most beautiful vacation destination. TVN is the flagship channel of TVN Discovery Polska, one of the two predominant commercial TV broadcasters in Poland. With this media promotion, the TVN channel expects to produce their newest strands of three chapters, each documentary called City/Region in See You and Good Morning TVN – TVN Discovery. The project consists of gastronomy, cultural landmarks, and historical heritages including the UN Educational, Scientific and Cultural Organisation (UNESCO) World Heritage sites which attract and impress modern society in Poland.
During the FAM tour, the TVN media crew also intends to visit Colombo City, Dambulla, Sigiriya, Eco Park, Kandy, Galle, and Bentota for filming until 9 March.
Poland is identified as one of the top 10 tourist arrival markets in Sri Lanka tourism, with a total number of 6,875 arrivals from 1 January up to date. Despite the incidents of the Easter Sunday attacks in 2019 and the ongoing Covid-19 pandemic around the world, the potential of the Polish market arrivals to Sri Lanka has gradually increased during the recent years. Furthermore, as a result of the vast number of Polish arrivals to Sri Lanka during the past few years, the direct air connectivity has enabled the LOT Polish Airlines to start operations three times a week, including Tuesday, Friday, and Sunday, from Warsaw to Colombo, without any transit.
